As a biotech leader whose mission is to push the boundaries of science to transform medicine, Amgen needed to better align its corporate web presence with its mantra. Amgen.com, which hadn’t been updated in nearly a decade, suffered from outmoded design and a disconnected content strategy. RFI was engaged to audit, strategize and overhaul the site, developing a new content hierarchy, more intuitive site navigation and modern, responsive design.

Visit the new site: www.amgen.com