McDonald's is in the midst of a transformation -- connecting with consumers in new ways and setting the bar for everyday convenience.


At South by Southwest, McDonald's gave a glimpse into their future by highlighting the company's vision and providing conference-goers with live music performances, free meals, active influencer discussions, and free Fry-Fi.


On March 24th, McDonald's brought the world together by offering consumers 24 gifts of joy in 24 cities in 24 hours with their ImLovinIt24 program. From ice coupons in Brazil to toll booths in the Philippines to pajama parties in Italy, more than 70,000 real-world consumers experienced the McDonald’s brand in surprising new ways, while exponentially more reaped the benefits digitally.