While the U.S. and U.N. sputtered to acquire resources for quake relief efforts, companies born out of Web 2.0 or took advantage of social media were able to galvanize support and collect donations in break-neck pace. The Red Cross has already raised $5 million for earthquake relief through $10 donations via simple text messaging, and Google has contributed a $1 million donation of its own.

Other Internet big-names have seized on the crisis and have updated their services to go towards helping the cause. For instance, Zynga has raised $1.2 million using virtual goods in its games like Farmville, while Skype has sent $2 vouchers to customers in Haiti, allowing them to call their loved ones in the U.S.

Facebook, Google, and other tech giants are showing us they can create and galvanize global communities, take advantage of simplified distribution channels to acquire large amounts of money, and spark global discourse all for an issue, cause, or charity.

What these social media giants have seized upon is the concept “Good Social,” flexing social media capability for ethical and philanthropic efforts, but more importantly (yes, they are businesses after all) brandish their social media might on a global scale.

By helping out, social networks ultimately help themselves by portraying themselves as thought leaders in global community discourse, and all things social. Or so says my marketing background.