Social Media Talking Points
April 5, 2010 | Written by Sang Jung
As a social media account executive, one of my main responsibilities is to keep a tab on the pulse of social media news and trends. That usually means scouring the internet for social media case studies and slideshare presentations. Usually, its pretty fun work. I get the opportunity to see other digital agency flex their social media insights and capabilities, and examples of how brands are using Facebook or Twitter in innovative ways to connect with their audience.
However, I realized there is a set pattern to the information on “social media” that I find on the web. I realized there are two things you can expect on a majority of presentations about social media…
1) The information is generic “…it’s all about community”
2) Abuse of industry buzzwords “integration” “communication”
In other words social media “talking points”..[Examples of some of the slideshares I come across]
More from RFI Studios
- Beware of Social Media Fails – Right Brain
- Good Social is Good Business – Right Brain
- Social Media Raises Customer Expectations – Right Brain
- Is social media a right or a privilege? – Right Brain
- Is Foursquare Sustainable? – Right Brain
Tags: social media case studies, social media slideshares, social media talking points
Comments (2)
April 6th, 2010 at 10:02 am Posted by Marian Casey
Hi Sang,
It seems the statement -”when’s it’s free, you get what you pay for” has become a reality with social media decks. The social media decks on the internet are generic and duplicative; although a year ago they had amazing content.
I consult with multiple organizations on the use of social networking, both internal and external, as a means of communication and collaboration. My presentations cover many aspects of social media including business benefits, SM strategy framework, reimagining business models, measurement and much more. The difference is that my clients pay me to create these presentations and are valuable to them and me.
The real question is how much professionals in SM are willing to share on the internet for free and what we need to “hold back” in order to make a living. I’ve already seen this transition occur with many companies. Commoncraft now charges for their videos (can preview them for free).
Where will the sharing of content level out?
April 6th, 2010 at 1:19 pm Posted by Sang Jung
Hey Marian,
Great point. I agree the main thing holding back professionals and agencies from sharing super-specific social media decks is $. I think we can both agree that at some professionals will have to “give up the goods” as people/clients get more savvy and are able to find free insights thanks to mashable.com and the Chris Brogans of the web
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