Who Doesn’t Like Chicken McNuggets??

July 18, 2007 | Written by

After all the viral successes of Burger King (yanno, Subservient Chicken,Hucking Chicken(which was once a viral site, as well), and "Sith Sense" where Darth Vader took time out of his busy, evil day to play "20 questions" with you), it’s about time that McDonalds got in on the action.

Now, I rarely watch commercials, but, because my DVR stops fast forwarding at the end of a recording, I caught a McDonalds commercial featuring two boys outside of Wrigley Field – one beatboxing, the other rapping.

Their rap? "I’m into nuggets, y’all". They call these things brainworms, because they burrow deep into your cranium, and snack on your brain for days at a time until your friends and co-workers find you babbling and giggling to yourself (I’m into nuggets, y’all) out by the dumpsters.

At the bottom of the commercial, I saw "Actual User Generated Media". Wow, I thought, sarcastically. So good for McDonalds, they went ahead and did some YouTube contest, encouraging people to make a McNuggets commercial. Big whoop.

Well, turns out I’m wrong, and McDonalds deserves my apologies. I read on Brains on Fire that this viral video was actually created of its own accord, by two improv comedians in Chicago, while they were waiting in the wings of the Second City stage.

McDonalds got wind of this hilarious video, and did the smartest thing in the world – they bought it and made it a commercial! Now, many people are coming down on the comedians, calling them shills and sellouts. No, you fools, I disagree. This is virginal viral, at its best. A video created for the sake of creating it – and then bought because, well, it’s extraordinarily addictive.

I may not eat chicken mcnuggets, but you better bet I’m rapping and beatboxing all around the office today.

Viral Success! Good job, McDonalds!

Now, go ahead and gently slip the brainworm into your ear canal, you know you wanna.

Check out "I’m Into Nuggets, Y’all"

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