Posts Tagged ‘swine flu’

Fire up those mint julep machines!  Kentucky Derby this weekend. Some horse-related items below for this week’s Noodle Revue on top of the usual (and whatever I do, I will NOT mention swine flu in this post).

Many thanks to Ruder Finn head of HR and avid horse fan Cathleen Graham (@cashcat1969) for some of these links.

Alex Brown’s love of horses started long before he launched the blog, Alex Brown Racing, but it was Kentucky Derby winner Barbaro that pushed the blog into prominence — and eventually established it as a site dedicated to the welfare of horses. Along the way, Brown learned many things about creating and nurturing an online community by using tools like wikis, Facebook and Twitter, and following certain principles, such as: Be authentic, be transparent, be consistent and build trust. Brown, one of whose goals is to rescue horses destined for the slaughter house, talked with Knowledge@Wharton about his strategies for bringing attention — and money — to the cause.

A group for all us business folk who outside the world of hi-tech and commerce like to unwind and get back to nature with horses. No matter your discipline (Dressage, X-Country, Trail riding, Polo, etc.), or even if you don’t have a horse but like Equine events, then come join in and get together.

Other than the fact that he’s already won $4 million in purses and may be on the verge of becoming one of the most famous faces in the sports of horse racing, Joe Talamo is like a lot of guys his age.

His horse is also tweeting! http://twitter.com/I_Want_Revenge

• www.thehorse.com
• www.chronofhorse.com
• www.horseshowspy.com
• www.ntra.com

Milwaukee Journal Sentinel: Executives exploring Twitter as business tool

Todd Brink’s cigar-bearing image and his thoughts about music, chick flicks and process improvement have made him a Twitter rock star of sorts.

The Wisconsin executive has nearly 3,000 Twitter followers. What’s more, he is ranked No. 1 among the Twitter Elite in Milwaukee on Twitter Grader, a free service that lets people measure their power and reach on Twitter

It may seem an unlikely classification, but Brink represents a growing breed of executives who recognize the power of the tweet as a way to connect with customers and build brand loyalty.

Brink (@toddbrink) is director of process improvement for Boldt Construction Co., a national contractor with 1,500 employees based in Appleton. Brink stressed he is representing himself on Twitter and not Boldt Construction, although many of his tweets are work-related.

He also sent a friend request to Iran, became a fan of Stimulus, and deleted the group Guantanamo Bay Detainees 4EVA.

They are:

1. Ego
2. Money
3. Travel
4. Business Speak
5. Meetings
6. Business Books
7. Time

The first point can probably apply to many in the digital business trends blogger industry.

Swine flu has taken a stranglehold on the news this week with Google News producing almost 42,000 news stories Wednesday compared to about 800 on the American economy taking a Q1 nosedive:

Google News: Swine Flu vs The Recession

This juxtaposition of swine flu news and recession news highlights three digital trends that are affecting how businesses communicate. The three biggest similarities between them from a digital communications perspective are:

1. Speed
2. Credibility
3. Language

Speed

Both swine flu and the recession have been reported on instantly and broadly, and businesses and governments have been expected to respond quickly in both cases. This has put pressure on spokespeople and executives to deliver extremely sensitive messages quickly and accurately. For both swine flu and the recession, mistakes and conflicts due to poor timing could lead to the cause of financial ruin or even literally death.

Credibility

The explosion of social media outlets has empowered anyone (or thing) with a connection to the Internet to spread news. Motives are often questionable and uncontrolled. But when controlling a pandemic or a stock market, it is imperative for health and financial experts to rise above the fray. The cacophony of voices in social media makes this difficult to do, but perhaps the advent of “semi-social media” (think Mahalo, Alltop) will give experts the visibility the public at large deserves.

Language

Another similarity between the two crises is that both have suffered from unfortunate nomenclature. Terms like “swine flu,” “toxic assets,” and “crisis” can lead to misinterpretation. For example several tweets on #swineflu caution against eating pork products, however, that is not how the flu is spread.

What lessons has your business learned from these events?