http://www.rfistudios.com/blogs/left-brain Thu, 11 Mar 2010 17:38:58 +0000 http://backend.userland.com/rss092 en [originally published on TheNextWeb.com] Forrester Research finally announced the launch of its official analyst blog and social platform. It has been about a month since Forrester sparked controversy with its decision to disallow their analysts to operate independent blogs (decision does not involve purely personal interest blogs). There were many well known blogs ... http://www.rfistudios.com/blogs/left-brain/2010/03/forrester-launches-own-blog-platform.html Recently, Mashable hosted a Web Faceoff Series in which participants were asked to vote for their favorite networking site: Facebook or Twitter. Facebook won 48% to 40% but this was before a new contender was released into the online arena, Google Buzz. On first glance, Google Buzz may just look like another ... http://www.rfistudios.com/blogs/left-brain/2010/02/buzz-worthy.html Sky News was in the news itself on January 7th for mandating that its journalist install and use Tweetdeck for newsgathering purposes. The application is widely used by bloggers and journalists already to stay on top of social media but this is a rare instance of making Tweetdeck usage ... http://www.rfistudios.com/blogs/left-brain/2010/01/why-social-media-monitoring-is-important.html A continuation on the predictions/educated guesses (see Part I) Burst of the free content bubble: Free content and access has been a bubble that is bursting as we speak.  More content will go behind walls with a resulting loss of web traffic.  This may not be a long-term solution, but because ... http://www.rfistudios.com/blogs/left-brain/2009/12/digital-and-social-media-predictions-for-2010-part-ii.html 2010 should be an interesting year for developments in the digital and social media space because it has matured rapidly.  Realistic expectations are set.  The 3-digit Twitter growth rates are gone.  Social Media cannot overthrow entrenched repressive governments.  The hype has lessened, and we are farther along in understanding the ... http://www.rfistudios.com/blogs/left-brain/2009/12/digital-and-social-media-predictions-for-2010-part-i.html Last month I had the privilege of taking part in a panel discussion at a Business Marketing Association breakfast in Chicago. The presentation was lead by Ray Villares from Symmetri Marketing – and the theme was the integration of search, social and mobile marketing. From a digital marketing perspective, this is really ... http://www.rfistudios.com/blogs/left-brain/2009/12/the-union-of-search-social-and-mobile.html I’ve been recently writing more and more about the topic of ‘search’ just because it seems to be getting more complex, influential, and interesting by the day.  The latest big development is the potential shutting out of News Corp. content (Rupert Murdock) from Google with only exclusive access to Microsoft’s ... http://www.rfistudios.com/blogs/left-brain/2009/11/the-google-vs-microsoft-cold-war.html Google’s announcements over past several months have gotten me to think very differently of where SEO could be headed. I am thinking of 3 announcements in particular 1. The ‘Search Wiki’ results page where users can rearrange the results they are getting - true personalized results 2. Integration with Twitter search which ... http://www.rfistudios.com/blogs/left-brain/2009/11/classic-search-engine-optimization-may-face-extinction.html A very insightful, yet strangely print magazine-only, Foreign Policy Magazine (Sep-Oct issue) feature asked its columnists and new bloggers about the differences on being columnist versus a blogger. Even though these were all thought leaders/policy people, nevertheless, the key themes they expressed are relevant to any organization/company that wants to ... http://www.rfistudios.com/blogs/left-brain/2009/10/what%e2%80%99s-the-difference-these-days-between-blogging-and-journalism.html [Also published on Social Media Today] Social Media "frenzies" are over-analyzed as they are happening but are then inadequately remembered after they pass, making their true impact hard to understand.  For example, I would really like to know what was the true impact of the so-called “Motrin Moms” incident?  Did it ... http://www.rfistudios.com/blogs/left-brain/2009/09/we-need-to-re-analyze-past-social-media-frenzies.html