Great post. I’d have a few choice words for that senior marketer! To say that blogs should never appear in a presentation is extremely ignorant and to me, signifies someone who refuses embrace non-traditional marketing methods because they are unfamiliar. You make a really good point that it depends on the type of blog and your perspective. I wouldn’t say it’s a matter of being real as much as its about a level of credibility. Many would argue that there are “unstructured” blogs that are more credible / trustworthy than “structured” blogs. I also think the lines between structured and unstructured blogs are becoming blurred, at least in the professional community. Its becoming more about being human, or transparent. More companies are humanizing themselves to gain the trust of their audience and are less concerned with providing a strictly structured image.

Dave