Big 3 PR Analysis
December 10, 2008 | Written by Darius Razgaitis
Ruder Finn co-CEO Kathy Bloomgarden recently penned an article for Harvard Business School blog Conversation Starter, talking about PR lessons from the congressional testimony of the "Big Three" automaker CEOs:
Detroit’s PR Lessons and the Right Way to Ask for Help
Her main points:
1) Be sincerely willing to talk–and act–differently
2) Understand the context and present a fact-based case
3) Admit mistakes and take the blame
From a digital trends perspective, it’s interesting to note that the Big 3 have taken their case to the web with sites like Ford’s The Ford Story and GM’s GMFactsandFiction.com that address their respective cases for federal aid.
(via PR Week US)
Are you swayed by these online efforts?
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