Interesection of digital and corporate

November 13, 2008 | Written by

On my way to caffeine-up today, I noticed an ongoing trend in the halls of the Ruder Finn. No less than three offices had active meetings going with folks from our Interactive group. This is not an uncommon site as our clients and the industry figures out how to incorporate and integrate digital approaches to their communications arsenal.

It’s also a sign of the blurring of the traditional "lines" between our groups. Technically, I’m in the Ruder Finn Corporate Communications group while guest blogging here on a blog hosted by Ruder Finn Interactive. But these distinctions are somewhat moot. We often find ourselves working collaboratively to make sure we have all perspectives covered, and that our clients get cutting edge campaigns.

Speaking of clients…enough shameless self-promotion for now, and back to work!