CNN and YouTube (Google) Partnership
July 5, 2007 | Written by Yan Shikhvarger
This initiative allows users to submit video questions on YouTube with a chance that the question will be broadcast and asked of the actual candidates during the presidential debates this summer and fall on CNN.
Sometimes these kinds of partnerships really make sense for all parties involved. CNN wants to be more "new media" and interact with their audience; YouTube (Google) is trying its hand at traditional media and benefits from the reach, credibility, and demographics that CNN can offer. YouTube needs to encourage unique "programming" that drives user loyalty versus being a destination for the latest viral video clip, which turns online video into a simple commodity.
Politics is a perfect platform as well. The 2004 Presidential Elections was a time when blogs became mainstream, the recent French presidential election saw massive political organization online, and the current polarization of the political landscape will only add to users being active online for political purposes.
For both YouTube and CNN that means growing a loyal user base and growing their page views.
http://www.youtube.com/debates
More from RFI Studios
- Interesection of digital and corporate – Left Brain
- Pay Attention to Blog Commenters – Left Brain
- The Crumbling of Church vs. State – Left Brain
- YouTube Milestone: 24 Hours of Video Uploaded Every Minute – Left Brain
- Forrester Launches Own Blog Platform – Left Brain
Post Your Comment
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)