Facebook’s first commercial was created to celebrate their 1 billionth active monthly member milestone, but in my opinion it was also made to get people talking about the platform and further evangelize the brand.
Since the commercial launched online last week news programs, magazines, bloggers, and even regular Facebook users have created video parodies, new Twitter handles, and Tumblr accounts to sound off on their reflections of the ad and largely poke fun at its elementary and somewhat unrealistic real world analogies to objects like chairs, dance floors, and the universe itself.
It’s pretty genius.
Mark Zuckerburg created one of the most powerful social media networks that has not only transformed the way people communicate with one another, but how businesses operate. He has connected people all over the world and is partially responsible for an entire new work industry.
Think the guy can make a meme? You betcha.
He put out a video that made people talk passionately about his company. It’s ironic, funny, kind of makes sense, and includes sharable taglines that can easily be built upon or worked into images, video spoofs, T-shirts, blogs posts etc.
Mark dropped a pre-made meme on us to enjoy so we didn’t have to go through the trouble of forging one ourselves. Perhaps the whole premise of the overly dramatic ad is a joke that Mark knew would attract a lot of attention and prompt people to vigorously spread their interpretations of the social network. After all, wasn’t the platform originally intended to make fun of people at Harvard?
Regardless of his messaging sincerity, Zuckerberg was clearly looking to get a widespread reaction out of people like a puppet master… a friendly, sociable puppet master that connects people, but a puppet master nonetheless. I am a Facebook puppet by typing this blog post, but at least I know it!
So hat tip to Zucks… at least now Beyonce isn’t the only one running the world.Read More